Decisions, Decisions, Decisions

A Question That Wouldn’t Let Go

It started with an innocent thought:

"Did I make the wrong decision closing down my business?"

I hadn’t questioned it in a long time. But lately, I’ve been thinking about how to shape Creative Foresight into something bigger—maybe even a business. And the more I entertained that idea, the more the doubt crept in.

"Why did I give it up in the first place?"

Then, a series of discoveries threw fuel on the fire.

A Trail of Breadcrumbs

Discovery #1: I Was Making Passive Income Without Knowing It

I finally got access to my old Stripe account and found out that my decision-making guidebooks—which I had completely forgotten about—had been quietly selling for months before I closed my business.

Nothing major, but about $50 a month of pure passive income.

And here I was, wishing I had a little extra cash for fun purchases.

"What else did I leave behind?" I wondered.

Discovery #2: I Had an Entire Unreleased Course

While searching for something else, I stumbled on a slide deck for a course I’d forgotten I made.

Then I remembered:

Right before deciding to go back to full-time work, I had actually filmed a whole online course.

I just… never launched it.

At that point, I had to go looking.

Discovery #3: I Had a Trademark for a Program That Never Saw the Light of Day

The videos were in a folder labeled Power Pivot into Tech—the name I had planned for the course. I had even filed a trademark for it.

By the time the trademark was granted, I had already closed my business.

Watching those videos was a surreal experience.

It was me, fully in my element—teaching, guiding, breaking down concepts with confidence.

And I found myself thinking, Let me pay you, Jennifer. This is great.

Which led to the biggest realization of all.

Decisions Create Clarity—Not the Other Way Around

One of the videos I had recorded was about career myths.

One of the biggest myths?

"You need clarity before you can move forward."

I had confidently told my audience:

❌ You don’t get clarity by thinking about decisions.
✅ You get clarity by making them.

Because every decision gives you real-world feedback.

You either:

• Find out you love it and keep going

• Realize it’s a dead end and change direction

• Stumble into an opportunity you never saw coming

And suddenly, I saw my own decision-making journey in a new light.

But What About the Unanswerable Questions?

It’s easy to look back and see why a decision worked out. (That’s hindsight. But we’re here to build up our foresight!)

But at the time I made it? So much uncertainty.

I was balancing a full-time job, coaching clients, and early motherhood. 

The balance in my ecosystem was off, and there were huge unknowns on both sides.

I didn’t know the answers to:

• Should I close my business?

• Will I regret closing my business?

• What if I don’t like full-time work?

But I also didn’t know the answers to:

• Will I be happier not being an entrepreneur?

• Will I get greater work-life balance from not being so personally intertwined with my work?

• Will I get growth opportunities I won’t get on my own?

The only way to find out? Decide to do something different.

So I gave myself a 6-month “official deciding” window.

When I got my job offer, I actually grew my business before my start date. I hired an associate career coach to help service clients so I could be choosier about the ones I worked with.

For 6 months, I balanced everything—coaching a few clients a month, managing my associate coach, and working full-time and being a mama.

Then, when my 6-month window approached, I checked in with myself.

I was enjoying my job.

The coaching was going fine, but I wasn’t in love with it anymore.

And when I looked ahead, I saw something else:

I was ready to start trying for baby #2.

Knowing how physically draining pregnancy had been for me before, I felt confident that I couldn’t juggle full-time work, business ownership, motherhood, and pregnancy all at once.

So I made the decision. And it felt easy.

Because I reminded myself:

If I ever wanted to run my own business again, I could.

And whatever I built in the future would be better than what I had before—because I’d have more experience, more perspective, and more clarity.

How to Get Out of a Decision Vortex

If you’re stuck in a loop—replaying the same question over and over—here’s what I recommend:

1. Recognize that you’ll never have 100% certainty before acting.
   You don’t need a guarantee. You need movement.

2. Ask yourself: What’s one small decision I can make today?
   Not the perfect decision. Just one that gets you unstuck.

3. Trust that clarity comes from action, not overthinking.
   Every step forward gives you new information—which makes the next step clearer.

4. Remember: You can always make a new decision later.
   No single choice defines your future. You always have the ability to pivot.

The worst thing you can do? Stay frozen.

If you’ve been feeling stuck, consider this your nudge to decide.

Not because you have it all figured out.

But because deciding—any decision—will move you forward.

Warmly,
Jennifer